1962
The souk
Fabric measured by arm-length.
A family trade from souk stalls to a Dubai showroom — still measured by hand, still finished in person.
Fabric measured by arm-length.
Carpets rolled out on Al Wasl.
Custom majlis, end to end.
Same family. Same eye.
By hand, not catalogue.
We see the room before you do.
No hidden markups.
We return until it sits right.
You meet the family that signs off on your room — not a rotating roster.
Founder · First generation
Opened the first roll on Al Wasl.
Design leads · Second generation
Majlis, curtains, and the long view.
Showroom & sourcing · Third generation
Fourteen countries, one standard.
Sit with us over qahwa — online or in the showroom. Thirty minutes, no obligation.